iPhone 11 Sales Drive Up Apple's Smartphone Marketshare in India

Equally per a new study by Counterpoint Research, Apple'southward iPhone eleven has played an instrumental role in driving up the visitor's market share in India. In Q1 2020, Apple tree was the third fastest-growing smartphone make in the land.

iPhone xi was launched for just a $50 lower price tag than its predecessor, and it has done wonders in terms of sales numbers for Apple tree. Non only it sold well across the world, only it has as well helped Apple increase its smartphone market share in India, where it typically struggles against cheaper competitors. The company saw a 78% yr-over-twelvemonth increase thanks to iPhone 11 and through discounts on e-commerce platforms like Flipkart and Amazon. In Republic of india'south premium smartphone market place, Apple tree led with a market share of 55%.

As per Counterpoint Research, Xiaomi, Vivo, and Samsung were the top three leaders in terms of smartphone market share. Xiaomi led by 30%, while Vivo and Samsung followed by 17% and 16%, respectively. Samsung saw a decline in market share by 8%, compared to Q1 2019.

Although the overall smartphone market place in India grew past only four% year-over-twelvemonth in Q1 2020, smartphone shipments are expected to decline by 10% because of COVID-19 pandemic. Apple managed to grow its market share despite these hurdles. Things are looking up for the visitor equally it launched iPhone SE recently.

Although iPhone SE is non available for sale in India yet, information technology is priced lower than the iPhone 11. Apple might notwithstanding confront some challenges as the cost for iPhone SE in Bharat is equivalent to 561.61 USD (at the time of writing), which makes it more expensive than offerings by competitors, who typically price their products lower in India. In fact, every bit per Counterpoint Enquiry, iPhone SE's price in India puts it in the ultra-premium segment of that market. iPhone SE is available for $400 in the United States.

Even so, iPhone 11 also starts from a price of 903 USD in India, compared to its price of $750 in the United States, and it notwithstanding sold a lot of units.